User Innovation
User Innovation is when innovation is done for a problem that can be seen from a user's perspective. What this simply means is you innovate to use it yourself. The term user innovation is huge. For Example, Wheels on a suitcase.
Where does user innovation start?
User innovation starts at the very ground level. It can be done by anyone, you, me, literally anyone. It often starts with a problem. A problem faced by the user which he/she tries to fix. Anyone can innovate, it's in the DNA of humans.
Why User Innovation?
- Anyone can do User Innovation.
- Everyone has a ton of problems for which they can innovate.
- It is better than producer innovation.
- Starts from scratch.
- Users know the product better.
- Most of the big companies started from User Innovation.
User Innovation VS Producer Innovation
Anyone can innovate through user innovation but producer innovation needs well-defined knowledge. In user innovation, you innovate for yourself which is pretty cool
Users know their product better because they are the ones who use it. All Startups start with User Innovation.
So what are you waiting for, roll up your sleeves and innovate
